When you are working with an SEO company to improve your organic search rankings, generate leads and increase sales there are a number of ways that you can maximise this opportunity to ensure you get the best return on investment.

I was motivated to share some of these thoughts with you after speaking to a prospective client about how we can be successfull working together to increase the organic rankings for his latest book.

The strange thing is that I didn’t actually realise how valuable this example was until I read it again after I saw his response.

Here is the statement I made in the email:

I often hear the response from people ‘but I am outsourcing to you, why do I need to do anything’ – I can still get these people results, they just won’t be as good as they could be and you will be leaving money on the table.

Any search engine optimisation company that is even half as good as they claim should be able to increase the organic traffic coming to your website however the traffic alone is not the only factor, the quality of this traffic is as important, if not more important than the quantity. Read the rest of this entry

Everyone knows that the more links you have pointing to your website, the higher up in the search engines you will climb. For experienced search marketers, finding links is not a problem; they have developed relationships and exchanged links before, so they know exactly what to do, but for the new marketer, building links may be a bit of a challenge, but it doesn’t have if you go back to the basics of link building.

How Link Building Works

Basically, you find websites that are ranked high in the search engines. These can be popular websites or websites that have been around for awhile. These are typically sites that the search engines have crawled many times over. You simply contact the webmaster and ask them to link to your website. It sounds easy enough, but there’s a little more to it than that. If you are new to search engine marketing, you might not be able to sell them on your website stats or substantial earnings from promoting products, but you can show them a well put together website that has the potential to make money. Even if you don’t have much traffic at the moment, linking to more popular websites can get your site crawled quick as the search engines frequent these sites more often. Read the rest of this entry