The absolute bottom line to an effective SEO campaign is having backlinks to your website. One of the primary considerations search engines make when rating a website is how many back links, especially if they’re one way backlinks, go to this website. Keywords are, of course, important, but the nature of their effective usage has changed, which has increased the necessity of back links.

Obtaining a high number of one-way backlinks is what makes an effective linkbuilding campaign. This is what really makes dominating the conversation such an effective technique. In fact, it’s really the only truly effective technique.

Every time you place your web address in a membership profile, or provide a link in a blog post, and so on, you are increasing your search engine rankings. This is why I suggest getting accounts with Xanga, Digg, Blogrolling, and all these different websites. Each one provides at least one opportunity in the profile generation to link back to your website. But blogs get so much better than that.

Read the rest of this entry

The Legend of Three Way Link Schemes: Developments in online search marketing and SEO are ultimately driven by theories. Few of us really know full well just what goes on behind the white wall of Google. We can research, test things out, and so on and develop theories based on our results. This doesn’t always work out in reality and many myths are born this way. Just like the myth that three way link schemes just create one way links, rather than reciprocal links.

The idea behind three way link schemes (and larger ones) is that it simplifies the SEO on webpages, giving the full benefit of reciprocal links without a hodge-podge of links going this way, that, and the other. It’s an elegance of design, and saves the page developer a bundle of headaches if links accidentally get broken or during routine maintenance.

Read the rest of this entry

Reciprocal Linking Is Not Worthless, Just Not Great

Yet another myth that is circulating among search engine optimisers is that reciprocal linking has no value, and that one way links are the way to go. While it is true that one way links have more value than the reciprocal ones, they aren’t entirely without value.

The value of reciprocal links depends largely on how you make them. It’s all about relevance. As with any element of search engine optimisation, you have to make it related to your niche to make it worth anything.

If you do reciprocal linking with irrelevant, low-value directories, you probably won’t get much in the way of SERP ranking. It might bring in some human traffic, which helps with your ranking indirectly. All the same, though, it’s really not worth your while going this route.

Read the rest of this entry