PPC Marketing – Get The Best “Value For Your Click”
The most important goal with any PPC campaign is a good Return on Investment so you want to get the best “value for your click” and that requires ensuring every aspect of your process is optimised for maximum return.
A well optimised PPC advertising campaign should be generating properly targeted traffic to an optimised web page at the lowest possible cost.
PPC management is a lot more than just managing clicks and should be viewed as a complete process to determine your true ROI.
It is impossible to use cookie-cutter tactics or expect that one-size-fits all when it comes to paid search marketing and you should be looking at exactly how you can take full advantage of every potential ‘opportunity’ that clicks through to your website…and how to get more of them at the lowest cost.
Google PPC in particular can be expensive and it is often hard for some companies to justify spending money on Adwords when it is just not generating any business however they fail to realise that there are many other paid search platforms like the Yahoo Search Marketing / Microsoft Bing Adcentre Search Alliance as well as a ton of other smaller networks that often have a far lower Cost Per Click.
In addition to looking at click costs for your PPC campaign you should also be looking at other factors such as landing page optimisation, location targeting and demographic targeting to ensure that your ads are only displayed to the most targeted prospects.
Regular testing, maintenance and updates are required to make small incremental improvements at the early stage of any campaign however do this right and it can produce long lasting and substantial improvements resulting in a much stronger ROI.
Filed under: Pay Per Click
Like this post? Subscribe to my RSS feed and get loads more!