When it comes to SEO, one of the concepts that people struggle to understand is that when you are focusing on your optimisation strategies, getting all the traffic in the world won’t mean a thing if your visitors are doing just that – visiting!

In the case of some keywords and keyword conversions….Less Means More!

When people are searching the internet they may fall into one of two categories – buyers or researchers. Buyers, of course, are focused on what they are looking to purchase and are ready to take action where as researchers (also know as freebie hunters) may just be searching for all the free information that is available online and never have any intention of buying anything.

While narrowing down your audience you will get less traffic but the chances increase the they will buy from you because you are providing exactly what they are looking for. One of the keys to getting your customers to find you is by selecting highly focused keywords that will attract those buyers who are ready to take action.

One of the things you can do to find some additional keywords to increase your web traffic is review your server logs and statistics from your hosting company regularly to see what keyword phrases people are using to find your site.

Also, review all your existing and new keywords and look for the ‘intention’ in the keywords you are using and be sure to optimise your site for each of the problems people are trying to solve so you are giving them exactly what they are looking for.

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About

Brad has over 20 years of experience in customer service, sales, marketing, product development and business process improvement having working for market leaders in a variety of industries before starting his own business in 2006.

Sunshine Coast SEO provides variety of online search marketing services including SEO, PPC, Conversion Optimisation and Direct Response Marketing.

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Filed under: Search Engine Optimisation

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