Being successful with search engine optimisation does require some basic skills and understanding. It is not necessarily that these skills take a lot of time to learn, but understanding the basics before you get going will help you avoid a lot of the common mistakes that people make when trying to optimise a website for the best organic search results.

In most cases this will only require you to follow certain steps that are critical to the success of your website and a failure to follow these steps often results in a lack of traffic, lack of sales and the rest, as they say, is history……

This lack of foundation knowledge often allows people to think that they can skip a step or two in the process because it doesn’t matter. Well, the fact is that it does matter and could be the determining factor in whether you make a profit or loss from your website.

Here are a few of the SEO mistakes you want to avoid on your website:

Using the Wrong Keywords – While there is a lot of discussion about keywords and keyword research, unfortunately many people don’t take the time to do their research properly. Selecting the wrong keywords to target on your website will result in a lack of visitors (because the keyword is never searched) or un-targeted visitors (because the keywords aren’t finding people in the right stage of the buying cycle).

This is a critical step that you should never overlook and should be constantly evolving.

Once of the exceptions that I wish to point out here is that many Local Search Keywords will often show very little or no traffic at all when you undertake your keyword research however if you are promoting a local business that services these areas, then this presents a unique opportunity to promote your website for low current traffic / high growth potential keywords however I will discuss this concept further in a future article.

Not Using Title Tags – If you are not using title tags on your website, then it is not optimised for the search engines! The title tags are one of the consistent factors that are considered by all search engines and is one of the most important placed to include your keywords. This factor alone will drastically affect your search results.

However, I want to stress here that while it is important to include your keywords in your title tags, try to avoid keyword stuffing and just create normal text that starts with or includes your keyword phrase.

Lack of Keywords – Search engines give preference to websites that include content based around the target keywords. This is a vital component of your content optimisation and you should ensure that you not only include your target keywords in your content (again, without keyword stuffing) and also include a number of related terms and alternative variations for your keyword terms.

These are just some very basic tips covering some of the critical factors that go into effectively designing a website for search engine optimisation.

Contact us today or Click Here To Request Your Free Search Marketing Consultation so we can discuss where your website is headed and how we can help you get your search marketing efforts pointed in the right direction.


Subscribe Now

Sign-Up Now for our Free Profit Pulling Newsletter PLUS get our Free SEO and List Building Guides to help you Generate More Leads and More Sales (Value $47)

Tagged with: • • • • • • • •

Filed under: SEO Updates • Search Engine Optimisation

Like this post? Subscribe to my RSS feed and get loads more!