Everyone knows that the more links you have pointing to your website, the higher up in the search engines you will climb. For experienced search marketers, finding links is not a problem; they have developed relationships and exchanged links before, so they know exactly what to do, but for the new marketer, building links may be a bit of a challenge, but it doesn’t have if you go back to the basics of link building.

How Link Building Works

Basically, you find websites that are ranked high in the search engines. These can be popular websites or websites that have been around for awhile. These are typically sites that the search engines have crawled many times over. You simply contact the webmaster and ask them to link to your website. It sounds easy enough, but there’s a little more to it than that. If you are new to search engine marketing, you might not be able to sell them on your website stats or substantial earnings from promoting products, but you can show them a well put together website that has the potential to make money. Even if you don’t have much traffic at the moment, linking to more popular websites can get your site crawled quick as the search engines frequent these sites more often. Read the rest of this entry

Let’s face it, links are important. They’re what let us rank well in Google’s search engine, as well as others. And you probably already know this.

But what many people are forgetting, in the age of paid SEO and Web 2.0 strategies, is that traditional link-building techniques still work.

Unfortunately, many people forget that for these easy, free techniques to work, you have to work them!  All the time. Not just once or twice.

Any good linking campaign depends on persistent, consistent action. Here are some simple and no-cost strategies that will help you rank better in the search engines, as long as they’re applied consistently. Read the rest of this entry