With all the talk of search engine optimization, PPC campaigns, the importance of rich content, and other marketing strategies, what it all comes down to are links pointing to your web pages.

Yes, SEO and rich content is necessary, content is king and so are links.

It has been proven time and time again web pages that have longevity on the web and a tremendous number of links rank higher in the search engines. It goes without saying that if you have been around the internet block a few times, and have developed an online presence, it is easier to get links. What about the newcomer? How does someone just starting out get links for their website? Read the rest of this entry

Let’s face it, links are important. They’re what let us rank well in Google’s search engine, as well as others. And you probably already know this.

But what many people are forgetting, in the age of paid SEO and Web 2.0 strategies, is that traditional link-building techniques still work.

Unfortunately, many people forget that for these easy, free techniques to work, you have to work them!  All the time. Not just once or twice.

Any good linking campaign depends on persistent, consistent action. Here are some simple and no-cost strategies that will help you rank better in the search engines, as long as they’re applied consistently. Read the rest of this entry

Having a consistent linking strategy is important for getting good rankings and therefore free and organic traffic from Google. Consistent links show that your site is well-liked by users, and it also shows that your site is relevant.

Want to know a secret? You can use consistent linking to tell Google that your site is well-liked by users, even when nobody knows about it. But how do you do that?

By simulating the traffic and link patterns of a site that’s getting links organically—even if yours isn’t!

A site that gets links “naturally” well get some links when if first comes on the scene. Then every time it adds content, if people like it, it will get a few more. Then the new link rate slacks off a bit until new content shows up and it gets a little more link love. And on and on and…you get the picture. Read the rest of this entry