Reciprocal Linking Is Not Worthless, Just Not Great

Yet another myth that is circulating among search engine optimisers is that reciprocal linking has no value, and that one way links are the way to go. While it is true that one way links have more value than the reciprocal ones, they aren’t entirely without value.

The value of reciprocal links depends largely on how you make them. It’s all about relevance. As with any element of search engine optimisation, you have to make it related to your niche to make it worth anything.

If you do reciprocal linking with irrelevant, low-value directories, you probably won’t get much in the way of SERP ranking. It might bring in some human traffic, which helps with your ranking indirectly. All the same, though, it’s really not worth your while going this route.

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When you are working with an SEO company to improve your organic search rankings, generate leads and increase sales there are a number of ways that you can maximise this opportunity to ensure you get the best return on investment.

I was motivated to share some of these thoughts with you after speaking to a prospective client about how we can be successfull working together to increase the organic rankings for his latest book.

The strange thing is that I didn’t actually realise how valuable this example was until I read it again after I saw his response.

Here is the statement I made in the email:

I often hear the response from people ‘but I am outsourcing to you, why do I need to do anything’ – I can still get these people results, they just won’t be as good as they could be and you will be leaving money on the table.

Any search engine optimisation company that is even half as good as they claim should be able to increase the organic traffic coming to your website however the traffic alone is not the only factor, the quality of this traffic is as important, if not more important than the quantity. Read the rest of this entry