The Legend of Three Way Link Schemes: Developments in online search marketing and SEO are ultimately driven by theories. Few of us really know full well just what goes on behind the white wall of Google. We can research, test things out, and so on and develop theories based on our results. This doesn’t always work out in reality and many myths are born this way. Just like the myth that three way link schemes just create one way links, rather than reciprocal links.

The idea behind three way link schemes (and larger ones) is that it simplifies the SEO on webpages, giving the full benefit of reciprocal links without a hodge-podge of links going this way, that, and the other. It’s an elegance of design, and saves the page developer a bundle of headaches if links accidentally get broken or during routine maintenance.

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When you are working with an SEO company to improve your organic search rankings, generate leads and increase sales there are a number of ways that you can maximise this opportunity to ensure you get the best return on investment.

I was motivated to share some of these thoughts with you after speaking to a prospective client about how we can be successfull working together to increase the organic rankings for his latest book.

The strange thing is that I didn’t actually realise how valuable this example was until I read it again after I saw his response.

Here is the statement I made in the email:

I often hear the response from people ‘but I am outsourcing to you, why do I need to do anything’ – I can still get these people results, they just won’t be as good as they could be and you will be leaving money on the table.

Any search engine optimisation company that is even half as good as they claim should be able to increase the organic traffic coming to your website however the traffic alone is not the only factor, the quality of this traffic is as important, if not more important than the quantity. Read the rest of this entry