Search engine optimisation is one of the most powerful tools ever!  When you are looking to increase the targeted traffic to your website, you have to know the what, where, and how of SEO. Lack of this knowledge will have you chasing your tail and feeling like a failure.

If you look at the number of people involved in online businesses, it is amazing that so many people don’t take advantage of all that the internet has to offer. Many people take an idea and run with it; thinking they can throw up a website and voile’ money magically appears. Without any knowledge of search engine optimisation, keywords, advertising plans, etc. YOU CANNOT SUCEED, at least not for the long haul. While many people run successful online businesses with little or not effort, they will tell you that it didn’t happen overnight. It takes effort and more importantly, time. If you are not willing to put in the time to ensure your online success, more than likely, you will not succeed.

Take a moment and review the do’s and don’ts of SEO optimisation.

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When you are working with an SEO company to improve your organic search rankings, generate leads and increase sales there are a number of ways that you can maximise this opportunity to ensure you get the best return on investment.

I was motivated to share some of these thoughts with you after speaking to a prospective client about how we can be successfull working together to increase the organic rankings for his latest book.

The strange thing is that I didn’t actually realise how valuable this example was until I read it again after I saw his response.

Here is the statement I made in the email:

I often hear the response from people ‘but I am outsourcing to you, why do I need to do anything’ – I can still get these people results, they just won’t be as good as they could be and you will be leaving money on the table.

Any search engine optimisation company that is even half as good as they claim should be able to increase the organic traffic coming to your website however the traffic alone is not the only factor, the quality of this traffic is as important, if not more important than the quantity. Read the rest of this entry

Proper search engine optimisation involves many different components, some of which are more beneficial than others however it is the combination of the good and the not so good factors that contribute to good SEO.

One of the higher-value activities you can undertake in SEO is linkbuilding to get ranked in the free organic search listing in either Google, Yahoo or Bing.  In order to get a good organic listings a website needs to experience good organic growth in links pointing to the website.

Organic growth is, as the name implies, natural growth.  When you are promoting and advertising your website, one of the indicators that the search engines look for is ‘natural’ growth of links back to your site.

If you are new to the world of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) then you may not know much about all the subtleties involved in linkbuilding however no matter which choice you make about SEO (in-house or outsourced) it will pay to have more than a basic understanding of these concepts.

If you look around the freelance sites you will see all sorts of jobs people want done regarding SEO work.  Some people want 10 PR6 or better one-way links to their site. Someone else wants 50 comments on DO Follow blogs.  If none of that makes sense to you then you really do need to learn what it means whether you are going to do your own SEO and website promotion or are going to outsource it to an SEO Expert to do it for you.

If you don’t learn about SEO or don’t hire the right SEO company to do the work for you then you risk getting banned from the search engines or even lose the existing rankings that you have.

How Can This Happen?

The leading search engines (Google, Yahoo and MSN Bing) are constantly modifying and improving their search algorithms that determine your placement in the SERP’s (Search Engine Results Pages).

Time and again techniques are going to arise which will temporarily allow people to effectively manipulate the search engine rankings by building a large number of links in a particular way and while it may take a while for the search engines to cotton on to the technique, eventually they will probably work it out and either penalise or sandbox sites that are using this strategy.

A recent SEO strategy that was in play included building of three-way links where Site A linked to Site B, Site B linked to Site C and then Site C linked back to Site A creating a nice one-way link network.  It took the search engines a while to figured this tactic out however they did and many of the sites using this were panalised in rank and placement.

Many of the people doing this were professional SEO companies hired by people like you to improve the ranking your website.

Unfortunately none of the search engines care which SEO services you paid for to promote your site and unfortunately it isn’t social golf so you can’t take a ‘mulligan’ if you don’t like the result and start from where you were again.

If you are serious about your online business and want to succeed and stay in business for the long run then don’t try to jump ahead of the pack right away.  Sometimes looking for the quickest ROI isn’t always the best long-term solution.

Proper SEO goes far beyond the few aspects I have mentioned here but if you have the time and inclination to learn about SEO and do it yourself then just keep in mind that there is no quick and easy solution despite what might see online.

However if you do choose to hire an SEO company then make sure that they offer a diversified linkbuilding system that builds links in a natural way and contributes to the long term success of your website.

If you plan to be in business for the long run then your website is going to be a vital cog in the future of that business.

Contact Sunshine Coast SEO to discuss how our SEO Services can help you to either promote your website for you or to teach you exactly how to do it yourself.