When you are working with an SEO company to improve your organic search rankings, generate leads and increase sales there are a number of ways that you can maximise this opportunity to ensure you get the best return on investment.

I was motivated to share some of these thoughts with you after speaking to a prospective client about how we can be successfull working together to increase the organic rankings for his latest book.

The strange thing is that I didn’t actually realise how valuable this example was until I read it again after I saw his response.

Here is the statement I made in the email:

I often hear the response from people ‘but I am outsourcing to you, why do I need to do anything’ – I can still get these people results, they just won’t be as good as they could be and you will be leaving money on the table.

Any search engine optimisation company that is even half as good as they claim should be able to increase the organic traffic coming to your website however the traffic alone is not the only factor, the quality of this traffic is as important, if not more important than the quantity. Read the rest of this entry

Google is far and away the leader in internet search and the measuring stick for most companies when they are monitoring their movement in the organic search rankings.  Google also has the most sophisticated algorithm and while there are specific strategies that will improve your ranking on the other search engines like Yahoo and Microsoft Bing these search engines receive far less search volume than Google either worldwide or locally here in Australia.

However the good news is that if you optimise your website to meet the Google SEO requirements and recommendations on how they determine the organic ranking of a website (as best we know) then you will more than likely have very similar results in the other search engines since the core factors for good SEO remain the same its the priority that the search engines place on each of these components when determining rankings that is changing on a regular basis as they strive to provide the most relevant search results every time because relevance is what it is all really about.

The success of a search engine is determined by their ability to provide the most relevant results to the user.

If a search engine stops providing relevant results then you will stop using it – and its as simple as that!

Google is constantly changing and testing new technology in order to provide its users with the most relevant results.

If you want to see exactly what they are working on for the future then you can go over to Google Labs and see exactly what they have on the burner.  Now, some of these never make it to the main Google interface that we use day-to-day but others do and this is the melting pot for all of Google’s new technology that is ready for public comsumption and feedback.

2009 saw tons of new features released by Google including Google Translate and live Twitter updates that hit our desktops in December to top off a huge year that included additional options for viewing and filtering search results along with more and more Google universal search features like video, articles and shopping being shown in the organic search results.

2010 is only going to see Google increase their display of universal search elements so it is important for anyone looking to increase their Google rankings through website SEO practices to understand exactly how they can use this to their benefit.